What is inline digital printing?
Previously, digital printing technology in a compact form factor was not advanced enough to offer a sufficient print quality, compared to labels printed by dedicated printing houses. Companies selling the same product to numerous different countries must comply with the requirements for packaging, labeling, and product information of each country. They must also provide all relevant information for the product in the official language of each respective country.
Until recently, this made the final stage of packaging products unnecessarily complicated and time consuming. The packaging of each product variant required individually preprinted labels with the variable data corresponding to the requirements for each country, printed by an old fashioned and low-quality ribbon-based print technology. Not only did this decrease the efficiency of packaging lines; it also caused the price per unit to rise.
With inline digital printing, these inefficient processes are a thing of the past. An inline digital printer allows you to print the complete product information directly onto your packaging. This means that you effectively avoid the need for having your packaging preprinted, and you must only store white packaging material in the required sizes. There is no need for thousands of pre-printed label variants on stock or buying more labels than you need to avoid running out – you simply print the labels when you need them.