Echoes of Beauty
– an exclusive event for the Personal Care Industry
On May 28-29, 2025, IMA Personal Care Hub invites you to Echoes of Beauty – an international event dedicated to production, packaging, and innovation within the cosmetics and personal care sectors.
The event brings together manufacturers, brands, contract partners, machinery suppliers, and raw material providers to share knowledge, explore new solutions, and discuss future challenges across the entire value chain.

What you can expect
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Live demonstrations of processing, filling, and packaging equipment.
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Practical workshops and discussions covering formulation, sustainable packaging, and flexible production technologies.
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Insights into key industry trends, including green beauty, personalization, and circular packaging.
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Opportunities to meet and network with leading manufacturers, technology suppliers, and formulation experts.
Open format – your schedule, your choice
The venue opens at 8:30 AM and remains open throughout the day.
You are free to attend selected sessions or stay for the full program, including the final roundtable and networking reception.
Why participate
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Stay updated on the latest technologies and trends within the personal care industry.
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Discuss specific production and packaging challenges with experts from IMA.
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Meet potential partners to strengthen your future projects.
Practical information
📍 Location: Omas Tecnosistemi, Milan, Italy
📅 Dates: May 28–29, 2025
Contact us to learn more and secure your invitation. There is a limited number of seats!
👉 Sonny Bue Olsen +45 29291666 sbo@pps.as
👉 Mikael Ulbl +46(0)701447450 mu@pps.as
👉 Jimmi Sinding +4521765955 js@pps.as
Below you will find a list of the machines on show.

IMA perfume filling and capping line
On show, an exclusive fully automatic, continuous motion line featuring the GRC-BLOK and GRC-KAP, designed for efficient filling and capping of perfumes.

IMA turbomix – undervacuum emulsifier with homogenizer.
During the event, it will demonstrate its application in mixing body and hair creams.

C1290 – automatic tube filler
On show, featuring an application for body and hair creams.

GM-BLOCK – mascara and lipgloss filling and capping machine
On show, it will showcase its capability in handling lip gloss and mascara.

X1 – intermittent motion cartoner
On show, featuring an application for cartoning small or travel-size perfumes.

Verticare – vertical cartoner
On show, displayed in a vertical cartoning application for perfumes.

Hywrap – high-speed overwrapping machine
On show, displayed with a solution tailored for overwrapping perfume cartons.

Fleximate elinear – print & apply label application
Programmable linear applicator with electric motion, featuring tamp-blow technology for maximum labelling flexibility.

Zero print & apply linerless
Zero represents the pinnacle in print-apply technology, enhancing the Direct Thermal (DT) Linerless Labeling process with cutting-edge precision.